Defining and Expanding your Message
If you want the opportunity to reach a personalized audience of health care industry insiders, innovators and watchers, the Business of Medical Practice and this educational forum may be right for you?
We are discussed, read and viewed by medical students, physicians, dentists, podiatrists, optometrists and industry analysts; as well as healthcare administrators, office managers and nurse-executives from many health systems in the country. Advertise on this blog us and you’ll put your brand in front of a smart & tightly focused demographic; one at the forefront of our emerging healthcare marketplace of collaboratively informed and professional “movers and shakers.”
Why Advertise with Us?
America’s medical professionals and practice management consultants are gravitating to the Internet for informational needs on the healthcare industrial complex. And, since no text or media currently satisfies their unique personal needs as busy and overburdened professionals, our fundamental mission will be to serve as and interactive and educational communications forum for medical professions and the related industry participants who use our book, the Business of Medical Practice.
We feature tips, tools, essays, interview, blog comments and other innovative thought-leadership ideas and resources. In this day and age of over-saturated information and promotion, our timely book and useful web site presents a distinctive opportunity for marketers to make a meaningful connection with busy doctors and medical professionals. And, clearly, there’s a need for a personal, fast-paced, relevant, protean and practical business resource for all medical professionals.
For example, according to a 2009 Physicians’ Financial News survey of 650 doctors:
· 86% go online “every day or week” for business information
· 85% are “interested” in a new business web site for themselves
· 70% are “worried” about their medical business.
Moreover, an increasing number are purchasers of our print book companion, the Business of Medical Practice.
According to recent studies from two leading health care research companies Manhattan Research and PERQ/HCI:
· 86% of physicians want news and professional links on a web portal
· 80% “always or sometimes” notice online ads
· 78% use the Internet for professional purposes
· 76% want product and treatment updates delivered by e-detailing
· 64% get e-newsletters
· 64% want blogs from “key opinion leaders.”
· 53% spend more than 15 minutes during an Internet visit
What the Marketing Experts Say
Most marketing experts agree that correct ad placement is important for building exposure for your brand, product or web site. Placing your targeted link in a prominent location on a Business of Medical Practice.com sidebar is therefore vital.
A limited number of spots are available so act quickly to reserve your place, for 2010-11.
And, our syndicated news feeds go out almost daily to a large audience of senior healthcare administrators and physician executive readers … and we are growing!
So, catch the eye of some of the smartest people in the health care industry including observers, big pharma, IT executives, CEOs, pundits and financial managers – all at the top health care systems, clinics, ASCs, hospitals and physician group practices in the country. And, advertise on the Business of Medical Practice.com
Of course, we are also happy to work with you to create a specialized content section or other innovative promotional package emphasizing your brand and targeting a specific health sector, too.
For more advertising, media and press info: http://healthcarefinancials.wordpress.com/2007/11/11/media-mentions-2/
Rate card and internet statistics available, contact Edward: MarcinkoAdvisors@msn.com
Sign-Up Bonus: The first month is free to qualified individuals and entities. Contact us for details.
Legal Disclaimer: By using the Business of Medical Practice.com web site services and discussion groups, you signify your acceptance of our Privacy Policy and Terms of Use(r) Agreement. We do not endorse any company/group/website or individual, or perform background checks or perform due diligence on any ad. You also agree to hold us and iMBA, Inc and its editors, authors, officers or representatives harmless.
FURTHERMORE, WE ARE NOT LIABLE FOR ANY DAMAGES WHATSOEVER (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF INFORMATION) ARISING OUT OF THE USE OF OR INABILITY TO USE THE MATERIALS, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
