Growing Tensions in Emerging Health 2.0 Markets
[The Challenging Insurance, Political, IT and Business Ecosystem]
By David Edward Marcinko
By Hope Rachel Hetico
Heights by great men reached and kept were not obtained by sudden flight but, while their companions slept, they were toiling upward in the night – Henry Wadsworth Longfellow
Health care reform – as incremental as it has been on both the Federal Medicare and State Medicaid levels – forces medical providers to look for more efficient ways to provide services, as well as additional sources of revenue in a margin-diminishing business model. Total Federal Spending for both programs, under current Obama Administration assumptions about the health costs are growing.
Skepticism is prevalent throughout the healthcare industry about the benefits and the role of market competition in the provision of healthcare services, despite pronouncements by the Federal Trade Commission (FTC) and Department of Justice (DOJ), that competition has positively affected healthcare quality and cost-effectiveness. Recommendations that many of the barriers to competition that prevent it from fully benefiting consumers have beeen, or are being, removed.
And so, according to Cimasi, Alexander, Zigrang and others; this growing economic tension has produced the following innovative health 2.0 business models and methods of reimbursement.
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