Chapter 33: Professional Relations

Developing Productive Professional Relationships

[The Contemporary Challenges of Health 2.0]

By Carolyn Merriman

The best executive has the sense enough to pick good men, and the self-restraint enough to keep from meddling – Theodore Roosevelt

 

Introduction

The challenges of the politically and emotionally charged health care reform era have impacted medical providers – hospitals, health systems, large and small practices – and their working relationships. Even though providers are working harder, making less and realizing fewer “practicing” hours in their day, successful partnerships and practice results will not be achieved unless providers take a step back and assess their current practice, review their desired goals and develop an implement strategies that will ensure success in the future. With decreasing reimbursements, a swelling population of uninsured or underinsured patients and rapidly evolving services shifting to an outpatient setting, physicians can no longer be content to maintain the current ways of managing a practice and its interdependent relationships and expect to see continued success.

Instead, they are challenged to work differently in a new economy and changing environment with new constraints, directly compete with former partners, align with past competitors, actively seek the right payer mix for survival and increasingly differentiate themselves from the clutter in the marketplace.

Building successful and lasting relationships among medical partners and colleagues is essential in today’s ever changing practice environment. The key to working more efficiently, effectively experiencing positive growth depends on how well physicians create and nurture key business and professional relationships. Though some might consider it an art, relationship building is a process that managed well will reap huge rewards in professional and personal satisfaction and ultimately financial security.

Dictionary of Health Insurance and Managed Care: http://www.springerpub.com/prod.aspx?prod_id=49944

5 thoughts on “Chapter 33: Professional Relations

  1. HEALTH 2.0 EXAMPLE
    On a Professional Medical Wiki
    http://www.Medpedia.com

    A wiki is an electronic collection of web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified internet markup language. It is named after the Hawaiian term for “quick.” And so, this online medical encyclopedia seeks to have the open-source, evolving, and comprehensive nature of Wikipedia. According to its’ website:

    “The Medpedia Project is an extraordinary global effort to collect, organize and make understandable, the world’s best information about health, medicine and the body and make it freely available on the website .Physicians, health organizations, medical schools, hospitals, health professionals, and dedicated individuals are coming together to build the most comprehensive medical resource in the world that will benefit millions of people every year.”

    The Wikipedia Difference

    In a key departure from the more widely know Wikipedia’s all-comers sensibility however, the new medical encyclopedia will be edited only by those with advanced degrees in medicine and biomedical science, and the site is taking online applications from would-be volunteer editors – MDs, biomedical research PhDs, and clinicians who will be screened in a rigorous internal review process

    Incubator Backing

    The site is backed by an incubator, called Ooga Labs. It also runs text ads, while Harvard Medical School is giving the site some seed content. Medpedia’s advisers include current and former deans from the medical schools at Harvard, Stanford and Michigan and the school of public health at UC Berkeley, while the site will pull in public domain content from the likes of the Center for Disease Control and Prevention [CDC], the National Institute of Health [NIH] and the Food and Drug Administration [FDA].

    Other health and medical organizations that are supporting Medpedia include the American College of Physicians [ACP], the [Oxford Health Alliance (OxHA.org)], the Federation of Clinical Immunology Societies, [FOCIS], and the European Federation of Neurological Associations [EFNA]. These groups are contributing content and promoting participation in Medpedia to their members.

    Barton

  2. Society for Healthcare Strategy & Marketing Development of the American Hospital Association

    According to SHSMD’s Futurescan 2010™, physicians are looking to hospitals to stabilize their incomes through accessing hospital revenues by:

    • Directly competing with the hospital through office-based and freestanding outpatient services.
    • Developing a joint venture in which a physician demands a share of the hospital’s revenues by investing in a given service.
    • Demanding a stipend payment for services previously provided voluntarily such as emergency department call.
    • Seeking a full employment arrangement.

    The study found that by 2013, 25% of physicians on active hospital staff will be employed by the hospital, up from 10% in 2008-09.

    Source: Carolyn Merriman

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