Medical Leadership and Self-Branding
[Transforming the Next-Generation of Physician Executives]
By Eugene Schmuckler
The very essence of leadership is that you must have vision. You can’t blow an uncertain trumpet – Theodore Hesburgh
A plethora of educational materials have been published on professional career development and leadership skills; far fewer for physicians of course; but the basics remain the same.
Why such a proliferation on this topic?
Perhaps, it is due to the fact that healthcare leadership today is now consider very different from the leadership style of yesterday. Every aspect of leadership has been under intense scrutiny, by employees, industry experts, physician-executives and business management gurus.
Much like health 2.0 today, the very form of leadership is in a state of evolution – changing, modifying and redefining core values. Many leadership theories or models have been developed, revised, reviewed and assessed by the experts. What is needed, therefore, is an integration of several models specifically appropriate for today’s healthcare business environment and modern healthcare executive.
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